Photograph the pack.See if it is telling the truth.
LabelTruth reads the label, judges healthy or not, and scores the gap between what the product actually delivers and what the packaging claims — the Product-to-Claim (P:C) ratio — plus a 0-100 trust score and a stated confidence band.
- 0.00 – 2.00
- P:C ratio scale
- 0 – 100
- Pack trust score
- Low / Med / High
- Confidence band
- 18+
- Products audited
This product works with all the products, though some are listed only.
Featured audit
Greek Yogurt Plain
P:C 1.31 · Trust 86
index
Announcements
What's happening at LabelTruth
Partnerships, the API Program, our own evaluation methodology and public-sector work.
Announcement 1 of 5
LabelTruth partners with an upcoming nutrition tracking device
TechForges' wearable nutrition tracker will stream real-time intake data into LabelTruth scoring, pairing what you eat with how the pack was scored.
Categories
Every aisle, audited
Hover a category to open the shelf. Averages are computed from our reference audits.
Hardware
TechForges Nutrition Tracking Device (upcoming)
Our first hardware partner and first API client. Switch between the live readout, the sync flow and the device specs.
Streaming from TechForges tracker · demo data
Glucose trend
94 mg/dL
steady
Sodium load today
1387 mg
of 2,000 mg
Protein today
50 g
of 60 g
Added sugar today
30 g
of 25 g
Refreshed 0s into this session. The shipping device will stream real sensor data; this tab is the live interface preview.
Partners & clients
Who we work with
Manufacturers, retailers, device makers and data partners integrating LabelTruth scoring.
Coverage
Company food items tracked with LabelTruth
Drag or hover any pack to turn it in 3D and reveal its coverage note.
Notice: This product works with all the products, though some are listed only.
BeveragesVeraFoods
Classic Cola 330ml
unhealthy"Refreshing energy" is 35g of free sugar per can with no other nutrients.
Instant mealsMetricBite Kitchen
Instant Noodle Cup
unhealthy"Wholesome meal" claim collapses on 1,900mg sodium and refined palm-fried flour.
BarsFreshAisle
Cocoa Protein Bar
moderate20g protein is real, but glucose syrup sits second in the ingredient list.
DairyOpenPantry Dairy
Strawberry Fruit Yogurt
healthyLive cultures and 8g protein deliver slightly more than the pack promises.
SnacksClearCart Snacks
Salted Potato Chips
unhealthy"Only 3 ingredients" is true, yet a 30g serving hides a 150g bag.
CerealNutriPanel Foods
Corn Flakes Cereal
moderate"Fortified with 9 vitamins" distracts from a very high glycemic base.
BeveragesVeraFoods
Zero Sugar Cola 500ml
moderateSugar-free is accurate, but "healthy hydration" overstates flavoured acid water.
BeveragesVeraFoods
Orange Nectar Juice 1L
unhealthy"100% natural" hides 12% juice content with the rest sugar and water.
Instant mealsMetricBite Kitchen
Masala Ramen Pack
unhealthy"No added MSG" is offset by yeast extract carrying the same glutamates.
Instant mealsMetricBite Kitchen
Whole Wheat Noodles
moderateWhole wheat is first, yet fibre lands at only 3.1g per 100g.
BarsFreshAisle
Peanut Butter Crunch Bar
moderate"High protein" at 14g competes with 19g sugar in the same bar.
BarsFreshAisle
Oat & Date Breakfast Bar
healthyDates and oats do the sweetening; no refined sugar found on the panel.
DairyOpenPantry Dairy
Greek Yogurt Plain 400g
healthyTwo ingredients, 10g protein per 100g, and the claim understates the product.
DairyOpenPantry Dairy
Mango Drinking Yogurt
moderate"Real fruit" is 4% purée; sugar per bottle reaches 21g.
SnacksClearCart Snacks
Baked Veggie Crisps
unhealthy"Baked, not fried" is true but potato starch dominates the vegetables.
SnacksClearCart Snacks
Sea Salt Popcorn
moderateWhole-grain corn base is honest; salt load still runs high per bag.
CerealNutriPanel Foods
Honey Choco Rings
unhealthy"Part of a balanced breakfast" sits on 32g sugar per 100g.
CerealNutriPanel Foods
High Fibre Bran Flakes
healthy14g fibre per 100g genuinely exceeds the front-of-pack fibre claim.
In their words
Trusted by the people who read panels for a living
Manufacturers, retailers, device makers and policy teams on scoring with LabelTruth.
Anita Raghavan
Head of Product Integrity, NutriPanel Foods
LabelTruth flagged a 'wholesome' cereal we had shipped for a decade. We reformulated before the regulator ever asked.
Our history
From a working group to a scoring standard
LabelTruth grew out of EcoTruth Group's label-truth research.
2023
EcoTruth Group forms the label-truth working group
A small team of food technologists starts cataloguing the gap between front-of-pack claims and back-of-pack reality.
2024
The Product-to-Claim (P:C) ratio is defined
The first internal scoring sheet turns claim auditing into a single comparable number between 0.00 and 2.00.
2025
Trust score and confidence bands added
Scoring is extended with a 0-100 trust score and an explicit confidence band so shoppers know how sure a reading is.
2026
LabelTruth opens to consumers, devices and the API Program
The scanner ships publicly, the API Program launches, and TechForges signs on as the first hardware client.